3 Top Selling Myths

Luxury Myth #1
I need the best pictures

A recent RedFin.com survey shows professional pictures had little to no effect for final price and days on market for homes worth 1 million and up.

Homes benefiting the most from professional pictures were listed between $400,000 to $500,000.

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Luxury Myth #2
My agent needs to hold a broker open house

According to the 2018 N.A.R (National Association of Realtors) statistics report, a broker open house has less than a <1% chance of selling your home. Why?



Luxury myth #3
My home needs to be listed in a fancy magazine

Print advertisement sells less than <.o1% of all luxury homes today. It is one of the most over sold and under performing tool used in all of real estate.

Luxury home sellers fall for the myth that magazines sell their homes, almost every time, when hiring a listing agent.

Notice how on this NAR study for percentages of “How Home Buyers Found The Home They Purchased”, Print & Newspaper Advertisement accounted for less than 1%.



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