Luxury Myth #2
My agent needs to hold a broker open house
Luxury myth #3
My home needs to be listed in a fancy magazine
Print advertisement sells less than <.o1% of all luxury homes today. It is one of the most over sold and under performing tool used in all of real estate.
Luxury home sellers fall for the myth that magazines sell their homes, almost every time, when hiring a listing agent.
Notice how on this NAR study for percentages of “How Home Buyers Found The Home They Purchased”, Print & Newspaper Advertisement accounted for less than 1%.