Luxury Myth #3 – My home needs to be listed in a fancy magazine

Luxury home sellers fall for the myth that magazines sell their homes, almost every time, when hiring a listing agent.

Notice how on this NAR study for percentages of “How Home Buyers Found The Home They Purchased”, Print & Newspaper Advertisement accounted for less than 1%. READ MORE

Print advertising only helps your listing agent get more listings, and does nothing for your home sale. Often these magazines are printed quarterly, months after the listing agreement is signed, and always end up spending years in baskets in powder rooms and as dust collectors on coffee tables. Agents and brokerages love this gimmick, however, because of the years of potential brand awareness this buys them.

I’ll explain this and other tricks and traps you should be aware of when we meet!